Pant Project 4
Non-branded traffic is projected to move from 16.4K (baseline month) to 31.6K by the final month (+92.9%). Growth target ends at 13.1K (-20.3%). Total forecast over the horizon: 425.6K clicks.
Final Forecast — Jun
31.6K
+92.9%
vs Jun baseline (16.4K)
Growth Target — Jun
13.1K
-20.3%
vs Jun baseline (16.4K)
Current Non-Branded Clicks
362.8K
Whole property · not limited to keywords
Average Click-Through Rate
1.51%
Year-over-Year (search demand)
+12.9%
Year 3 total vs Year 2
Total Forecast (12 mo)
425.6K
Cumulative · +17.3% vs last year
Keywords Tracked
100
Search Volume Trend
Year 2/3 YoY Forecast MoM Forecast
Click Forecast
Actual Final Forecast Growth Target
All Methods Compared
Monthly Breakdown
| Method | Jul | Aug | Sep | Oct | Nov | Dec | Jan | Feb | Mar | Apr | May | Jun | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Actual Search Volume (Year 3) | 1.8M | 1.9M | 2.0M | 2.2M | 1.8M | 1.7M | 2.0M | 2.1M | 2.3M | 2.3M | 2.1M | 1.8M | 23.9M |
| Actual Non-Branded Clicks | 24.6K | 29.3K | 32.5K | 36.8K | 32.1K | 26.8K | 28.4K | 32.3K | 37.5K | 36.5K | 29.6K | 16.4K | 362.8K |
| Search Volume — YoY Method | 2.1M | 2.4M | 2.5M | 2.5M | 2.0M | 1.9M | 2.4M | 2.4M | 2.6M | 2.6M | 2.1M | 1.8M | 27.2M |
| Search Volume — MoM Method | 2.1M | 2.2M | 2.3M | 2.7M | 2.3M | 2.1M | 2.3M | 2.5M | 2.9M | 2.9M | 2.7M | 2.4M | 29.3M |
| Monthly Click-Through Rate | 1.4% | 1.6% | 1.6% | 1.6% | 1.7% | 1.6% | 1.4% | 1.6% | 1.6% | 1.6% | 1.4% | 0.9% | 1.51% |
| Clicks: YoY Trend × Monthly CTR | 28.9K | 36.6K | 41.1K | 40.4K | 34.6K | 30.1K | 34.5K | 37.8K | 41.7K | 40.9K | 30.3K | 16.4K | 413.1K |
| Clicks: MoM Trend × Monthly CTR | 28.9K | 33.8K | 36.3K | 44.3K | 40.9K | 33.5K | 33.0K | 38.7K | 46.5K | 46.4K | 37.9K | 22.1K | 442.1K |
| Clicks: YoY Trend × Average CTR | 31.1K | 35.5K | 38.4K | 37.2K | 30.0K | 28.0K | 36.0K | 36.3K | 39.3K | 39.0K | 32.2K | 26.9K | 409.8K |
| Clicks: MoM Trend × Average CTR | 31.1K | 32.8K | 34.0K | 40.8K | 35.5K | 31.2K | 34.4K | 37.2K | 43.7K | 44.2K | 40.4K | 36.2K | 441.4K |
| Final Forecast (Blended Average) | 31.1K | 34.1K | 36.2K | 39.0K | 32.7K | 29.6K | 35.2K | 36.8K | 41.5K | 41.6K | 36.3K | 31.6K | 425.6K |
| Growth Target (Manual Rates) | 16.4K | 17.2K | 17.9K | 21.5K | 18.7K | 16.4K | 18.1K | 19.6K | 23.0K | 23.3K | 21.3K | 13.1K | 226.5K |