pant project
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Non-branded traffic is projected to move from 24.6K (baseline month) to 36.4K by the final month (+47.7%). Growth target ends at 24.8K (+0.9%). Total forecast over the horizon: 199.1K clicks.
Final Forecast — Jan
36.4K
+47.7%
vs Jul baseline (24.6K)
Growth Target — Jan
24.8K
+0.9%
vs Jul baseline (24.6K)
Current Non-Branded Clicks
152.7K
Whole property · not limited to keywords
Average Click-Through Rate
32.72%
Year-over-Year (search demand)
+7.2%
Year 3 total vs Year 2
Total Forecast (6 mo)
199.1K
Cumulative · +30.4% vs last year
Keywords Tracked
1
Search Volume Trend
118.9K89.2K59.5K29.7K0AugSepOctNovDecJan
Year 2/3 YoY Forecast MoM Forecast
Click Forecast
38.9K29.2K19.5K9.7K0AugSepOctNovDecJan
Actual Final Forecast Growth Target
All Methods Compared
Clicks: YoY × Monthly CTR
0
Clicks: MoM × Monthly CTR
0
Clicks: YoY × Average CTR
186.7K
Clicks: MoM × Average CTR
211.5K
Final Forecast
199.1K
Growth Target
143.8K
current: 152.7K
Monthly Breakdown
MethodAugSepOctNovDecJanTotal
Actual Search Volume (Year 3)90.5K90.5K90.5K74.0K74.0K90.5K987.0K
Actual Non-Branded Clicks000000152.7K
Search Volume — YoY Method110.7K110.7K90.5K74.0K74.0K110.7K570.5K
Search Volume — MoM Method110.7K110.7K118.9K97.2K97.2K111.7K646.4K
Monthly Click-Through Rate0.0%0.0%0.0%0.0%0.0%0.0%32.72%
Clicks: YoY Trend × Monthly CTR0000000
Clicks: MoM Trend × Monthly CTR0000000
Clicks: YoY Trend × Average CTR36.2K36.2K29.6K24.2K24.2K36.2K186.7K
Clicks: MoM Trend × Average CTR36.2K36.2K38.9K31.8K31.8K36.5K211.5K
Final Forecast (Blended Average)36.2K36.2K34.3K28.0K28.0K36.4K199.1K
Growth Target (Manual Rates)24.6K24.6K26.4K21.6K21.6K24.8K143.8K