Total organic clicks for the entire website with branded queries (matching the regex above) removed — this is section/site traffic, not limited to your uploaded keywords.

Your keywords look section-specific? Set a folder or page-regex scope in Setup so clicks match the keywords — site-wide clicks against page-specific keywords inflate CTR and depress the growth target.

Click-Through Rate

Default per-month target from your 3-year search-volume trend (average month-over-month change). Edit any cell to set your own goal. Annual is the 12 monthly rates compounded.